ALL PRESENT & CORRECT 2008
ALL PRESENT & CORRECT SHOWCASES NEW PRODUCTS FOR AUTUMN/WINTER 2008
The Courthouse Hotel Kempinski London - July 2nd 2008
With over 200 journalists attending, the fourth annual All Present & Correct (AP&C) proved to be the place to discover a whole host of new and upcoming companies and products for the forthcoming festive and autumn/winter season.
AP&C has quickly become established as one of the must visit events in the journalists calendar and provides a unique opportunity to meet with a whole host of smaller niche companies all under one roof at a central London location.
Twenty exhibitors including beauty, lifestyle, gifts, interiors, food and fashion presented their wares to a highly receptive audience made up of key members of the UK press who were all looking for stories to feature in their pages for the coming months.
Scheduled for early July to attract consumer journalists who are beginning their research into Christmas features and ideas, AP&C also serves as a launchpad for new companies and brands that may not have the budget to host their own individual events, providing the ideal opportunity for them to present the products they are passionate about.
From Peruvian knitwear to diamond jewellery, natural skincare to glamorous gifts and
Couture shoes to chocolate bouquets, there was plenty on offer to interest many sectors of the media including beauty, fashion, homes & interiors, lifestyle and shopping - unique stories and products for them to feature in the coming months which will then result in increased consumer awareness and ultimately sales for the exhibiting brands.
Event founder Karen Berman comments:
"At a time when everyone is concerned about the potential effects of the credit crunch we provide a unique opportunity for companies to get their products in front of the press. The media have a big influence on today's consumers and so it's vital that they are kept up to date regularly with new products and developments - otherwise they will go to someone who is being more proactive PR wise."
And feedback from some of the exhibitors
"Superb day, wonderfully arranged and lovely people" - Patricia Davidson, The Gift Book
"On the day it seemed overwhelmingly positive and I have high hopes that we will get some coverage as a result of participating" - Sophie Elkan, Purely Skincare
NEW EVENT...
All Present & Correct Spring/Summer - February 2009 - bookings now being taken!
For further information please contact:-
All Present & Correct on 020-8959 2374 or info@apandc.co.uk